Concept, Branding, Earned Media

The Bronx Salad Healthy Restaurant Initiative

The Bronx Salad was designed to promote The Institute for Family Health’s Bronx Health REACH Healthy Restaurant Initiative. Many Bronx residents are not aware of the affect their diets have on their health. By working with community gardens and local restaurant owners, we aimed to improve the health of Bronx residents suffering from obesity, heart disease and diabetes by providing healthier food in their neighborhoods. The Bronx Salad was also designed to strengthen the financial situation of local restaurant owners and to help make healthy restaurants and healthy communities a reality in The Bronx.

the bronx salad. #not52

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